Acoustica, started in 1998 by Joseph Clarke, started out as a part time producer of shareware with its first product Internet Audio Mix, known now as MP3 Audio Mixer. The company began taking off when Clarke developed the MP3 to Wav converter after receiving a Christmas gift that came with software that he found difficult to use. When the new software was released, sales took off. Then, Dan Goldstein, who is now Acoustica’s Chief Technology Officer, joined Joseph from his previous position at Sonic Foundry, where he was creating software such as Acid and Vegas. Through their newly formed partnership and the commitment to their “Software should be easy” motto, Goldstein and Clarke created Mixcraft, the company’s biggest hit.
Mixcraft, now in its sixth version, is said to be the PC equivalent to Apple's GarageBand. The software is a powerful music production and multi-track recording workstation that gives its users access to endless amounts of loops, dozens of audio effects, and virtual instruments. Mixcraft 6, available in 12 different languages, has the ability to edit and record audio, and is able to score and change video as well. All of these features make it an easy-to-use composition tool for any musician.
Even though Mixcraft 6 is currently their highest seller, Acoustica sells such products as the powerful drum machine software Beatcraft, a virtual piano that can be run as a plug-in or as a stand-alone instrument called Pianissimo, their LP and Cassette to CD and MP3 converter called Spin it Again!, and a CD/DVD label maker. Each creation is based on market demand from their loyal community of users and their dedication to pursue the company’s commitment to bringing simple, powerful, and easy to use programs for users of all skill levels.
Acoustica provides high levels of assistance for its large community of committed clients, which include those in education. Most recently published is their free Mixcraft Teacher’s Guide. The guide contains 13 different creative lessons for classes that use Mixcraft in the classroom, from grade school levels all the way to high school. To find out more about the Mixcraft Teacher’s guide and to download the PDF version visit: http://www.acoustica.com/mixcraft/v6guide.htm. Aside from this guide, Acoustica offers support described as a “one stop shop” to their educational users. Those interested in purchasing software, such as Mixcraft for their school or institution, can download a 30 day trial off of the website and get pricing and quotes from an Acoustica representative. From there your selection choice can be mailed, faxed, or emailed with the order form and payment, then within 5 business days you will receive their site license packet. Acoustica has thousands of educational users who pride themselves on the quantity of students that use these products all over the world because of the affordability of PCs and Mixcraft. With its user-friendly attributes, many learners in various educational settings find making music simple and fun.
Acoustica has a strong presence online, and you can find tutorials on their products and help forums on their website, www.acoustica.com. You can also follow them on Twitter at https://twitter.com/mixcraft, or like their Facebook page at https://www.facebook.com/acousticamixcraft. For the latest Acoustica news and information, check out their blog at http://itm.acoustica.com. The latest version of their educational newsletter recently published in April can be found on http://www.acoustica.com/newsletter/2013/newsletter-april_2013_edu.html. If you are hoping to meet a representative in person, mark your calendars for the Midwest Clinic in December, the NAMM show in January, and the Texas Music Educators Association/TI:ME National Conference in February, where they will be set up and ready to answer your questions.
A very big welcome to Acoustica as one of TI:ME’s newest Commercial members, and many thanks to Vice President of Sales Anthony Conte for speaking to TI:ME about the company. To learn more about Acoustica and its products, or to talk with a representative about possible purchasing, send an email to firstname.lastname@example.org or visit their website.